SAINT FRANCIS TULSA TOUGH // FLYOVER THIS CAMPAIGN
#FlyoverTHIS was Saint Francis Tulsa Tough's 2025 theme. As Marketing, Content, and Social Media manager my task for the Flyover THIS campaign (#flyoverthis) was to boost hashtag-related and eye-catching, themed brand content in conjunction with designs created by our apparel partner and logo maker. Digital media included unique banners, social cards, social media design, email marketing, and reel publication.
SAINT FRANCIS TULSA TOUGH // FLYOVER THIS CAMPAIGN
As part of the #flyoverTHIS campaign, I was invited to design banners for the welcome panels at the Tulsa International Airport, which sees over 115 flights a day and 1,000,000+ passengers a year. Digital ads were served throughout the month of June 2025 to welcome cyclists and raise event awareness.
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SAINT FRANCIS TULSA TOUGH // EVENT GUIDE 2025
Ahead of 2025's annual Saint Francis Tulsa Tough, I used Adobe InDesign to design, write, and organize a 58-page event guide to assist spectators and riders with their experience at the event. The print magazine was given to 4000+ cyclists as part of their registration packets and also offered to over 80,000 spectators as a weekend perk. The family-friendly guide contained unique QR codes that linked to relevant information on the SFTT website, information about the weekend's activities and races, as well as insider info on the hottest spots in town.
